Smoked Mackerel


The Fish Society


We have 200 kinds of frozen fish from around the world

I’m Alistair Blair and I founded The Fish Society. We are a small company with 10 employees in Wormley, England. Wormley is forty miles from the sea and a hundred miles from the nearest fishing port, but it’s where I lived when I decided to start The Fish Society nearly 25 years ago. And it’s where fish arrives every morning, despatched by our 150 suppliers the day before via the UK’s very efficient fish delivery network. Fish landed and auctioned on Day 1 in Cornwall, The Hebrides, Aberdeen and Norfolk, and indeed in the big French port of Boulogne is processed and frozen by us on Day 2. All our fish (bar a few specialist items such as caviar) is frozen. We believe that fish frozen quickly after landing is indistinguishable from fresh fish when it is cooked and on the plate. And indeed superior to the defrosted fish presented as fresh in supermarkets. And by insisting on freezing all our fish, we are able to offer the widest possible range at all times. I am sure that no other company in the world offers such a huge range as ours.

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